Facebook hired a pollster to track Zuck's public image, but he quit because working for Facebook filled him with shame

Tavis McGinn came to a job interview at Facebook to do the kind of work he'd done at Google, using analytics to help advertisers refine their campaigns; instead he was offered a job as Zuck's personal pollster, tracking the CEO's approval rating in fine-grained detail as he toured America and the world. (more…)